Standard Label
Ideal for individual items and ready-meal packs with clear ingredients and a bold CONTAINS line.
View Specs
Effortless PEAL-Compliant
Allergen Labels for Australian
Food Businesses
Simplify menu labelling, ensure compliance, and protect your customers. Smart Menu Formatting turns your ingredient lists into clean, PEAL-friendly labels.
The New Law Explained
What Is PEAL?
Plain English Allergen Labelling (PEAL) is the Food Standards Australia New Zealand framework that changes how allergens must be named and displayed on packaged and prepared food sold in Australia. It focuses on clear wording, consistent formatting and a mandatory CONTAINS statement.
1
Plain English Allergen Names
Allergens must be listed using clear everyday words — for example Milk instead of “dairy”, Egg instead of “albumen”, and the specific nut name rather than “tree nuts”. This makes labels easier for customers and inspectors to understand at a glance.
2
Bolding Every Occurrence
Whenever an allergen appears in the ingredients, it must be bolded every time. PEAL expects a customer to be able to scan the list and immediately see all allergen words without hunting through long sentences.
3
Clear CONTAINS Statement
Beneath the ingredients, PEAL requires a separate line beginning with CONTAINS: followed by a comma-separated list of allergens in UPPERCASE. This confirms the allergen summary even if the ingredients paragraph is long.
PEAL Enforcement Countdown
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Days
–
Hours
–
Minutes
By 25 February 2026, PEAL becomes the expectation for labels across Australia.
Getting your templates aligned now avoids rushed changes later.
Get Compliant Before The Deadline →
Who Needs This?
Built for Busy Australian Food Businesses
If you print your own labels or manage your own menu, this service gives you PEAL-aligned templates without hiring a full-time designer.
🍔
Takeaway Shops
Burgers, fish & chips, kebabs and late-night venues that need simple, compliant labels.
🥪
Cafes & Bakeries
Display labels for cabinets, grab-and-go sandwiches, slices and cakes.
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Meal Prep & Catering
High-volume meals where consistency and clear allergens matter most.
Versatile Label Options for Every Need
One PEAL-aligned logic across standard, large and round label formats for retail packs and in-venue packaging.
Large Label
Perfect for burger clamshells, platters, catering trays and boxes where you need more space.
View Specs
Round Label
Great for bakery bags, coffee cups and takeaway packaging using circular stickers.
View SpecsLabel Preview Examples
See How Your Labels Will Read In Real Life.
The layouts below show how allergens are bolded in the ingredients and repeated in a clear CONTAINS line, following the PEAL approach.
Standard Rectangle
ANGUS BEEF BURGER
Ingredients: Beef Patty (90%), Bun (Wheat Flour, Water, Yeast),
Cheese (Milk, Salt), House Sauce (Egg, Soy).
CONTAINS: WHEAT, MILK, EGG, SOY.
Large Rectangle
CHICKEN PESTO PASTA
Ingredients: Chicken Breast, Pasta (Wheat),
Basil Pesto (Milk, Pine Nuts), Cream Sauce (Milk),
Parmesan (Milk), Olive Oil, Garlic, Salt, Pepper.
CONTAINS: WHEAT, MILK, PINE NUTS.
Round Label
CHOC CHIP COOKIE
Ingredients: Wheat Flour, Sugar, Butter (Milk),
Choc Chips (Milk, Soy),
Egg, Vanilla, Salt.
CONTAINS: WHEAT, MILK, SOY, EGG.
Label Sizes
Choose the Size That Keeps You Compliant.
We supply print-ready PDFs for practical Officeworks-friendly Avery formats. No coloured backgrounds. No risky low-contrast designs.
Standard
Avery L7163 — best for most cafés & takeaways.
Large Format
Avery L7165 — for long ingredient lists & meal prep.
Round
Avery L7217 — perfect for cookies, jars & cups.
Everything You Receive
You Get a Complete, Ready-to-Print System.
Pay once for the setup, then print as often as you like.
Print-ready PDFs
Avery L7163 / L7165 / L7217 layouts, ready for Officeworks-style printers.
Lifetime Print Licence
Pay once, use the templates for ongoing print runs without extra design fees.
Canva Master Template
Make small tweaks in-house without breaking the allergen structure.
Printer Settings Sheet
Step-by-step guidance for aligning labels and avoiding misprints.
How It Works
You fill in one secure form. We handle the formatting, checks and files behind the scenes.
1. Submit Your Menu Form
Tell us about your menu items, ingredients and venues using a guided online form.
2. We Build Your Labels
We apply PEAL rules, bold allergens and structure each label into our standard templates.
3. Approve & Download
You receive proofs to review. Once approved, we send print-ready PDFs and Canva masters.
Benefits of Smart Menu Formatting
Operational clarity for you, allergen clarity for your customers.
Peace of Mind
Standardised allergen visibility so you are not relying on ad-hoc label layouts.
Time-Saving
Turn long recipe lists into clean, reusable templates with minimal manual work from your team.
Professional Look
Consistent labels across packaging, menus and displays that match modern hospitality standards.
Pricing
Simple Flat-Rate Pricing
Choose the bundle that matches your menu and label volume. Once your templates are built, you can keep printing as often as needed.
Single Venue
Standard Plan
$29/month
- ✓All label types (Standard, Large, Round)
- ✓Unlimited items for one venue
- ✓Email support
Multi-Venue
Full Bundle
$59/month
- ✓All label types across venues
- ✓Priority support
- ✓Unlimited menus and label sets
- ✓Menu integration API (optional)
Trusted by Australian Venues
Real operators using Smart Menu Formatting to stay ahead of PEAL enforcement.
★★★★★
“Saved me literally thousands in potential fines. Got my full menu done in 2 days — looks professional and consistent now. Staff finally stop guessing how labels should look.”
★★★★★
“Council inspector dropped in unannounced and went straight for our labels. He said they were ‘exactly what we like to see’ and moved on. That one visit paid for the service.”
Secured by Stripe • Tax invoice provided • 100% tax deductible for eligible businesses
Optional Extra
Need It Faster?
Skip the queue with our priority turnaround for urgent menu updates and inspections.
🚀
Rush Service (12 hours)
Fast-track your proof to priority delivery within 12 hours of receiving your form submission.
$49 add-on
FAQ
Frequently Asked Questions
If it is not answered here, include it in your message and we will clarify.
PEAL is the Plain English Allergen Labelling framework that improves how allergens are named
and presented on packaging so customers can understand them quickly.
Yes. We can tailor layouts to your brand while keeping the allergen structure clear and consistent.
Everything is captured in our online form once you sign up.
This contact page is just for questions, not for sending menu items.
Yes. The Full Bundle supports multiple venues, variants and shared recipes while keeping one allergen logic.
Contact
Questions About Smart Menu Formatting?
Use this form for questions about the service, pricing or how it works. We will send you a separate secure menu form when you are ready to supply your items.
Email
hello@smartmenuformatting.com.au
Phone
+61 2 1234 5678
Service Area
Australia-wide, remote-friendly.